Nicko Cecchini is an artist based in Toronto, Canada. His figurative paintings are characterized by vibrant palettes and a trickster figure named CAM (Corporate Anthropomorphic Mascot) emblematic of a fictional brand called “CAMelot.” Designed to serve as a commentary on the perils of self-commodification and unyielding consumerism in the age of surveillance capitalism, CAM, with his enigmatic charm, embodies the paradoxical dance between identity construction and data exploitation. A metaphorical Trojan Horse, CAM infiltrates the personal sphere exploiting the very essence of identity—the information we willingly and unwittingly surrender in the construction of our self image.